Ik hou van open en van transparant. Maar Buffer is open en transparant in de overtreffende trap. Zie hier het overzicht van wat de social media planningstool open maakt:

CEO Joel Gascoigne deed eerder deze week op Twitter een duit in de zak. In een tweetstorm deelde hij zijn jaaroverzicht met de wereld.

Erwin Blom

Joel Gascoigne
Our high level metrics for @buffer for December 2017: – MRR: $1,396,138 – ARR: $16,753,656 – 78,153 paying customers – 4.94% churn rate – $239,299 revenue per employee – $5,293,484 cash in bank – 87.74% gross margin I’ll thread a few Tweets to share some 2017/2018 reflections. https://t.co/6qWDk30Z4a

11:03 PM – 26 Jan 2018

Joel Gascoigne
We grew our bank balance by over $3.3m in 2017, starting at around $2m. This was a huge accomplishment for the whole team. In addition, we had net income (profit) of over $2.5m, turning things around completely from a loss in 2016. Couldn’t be more proud of this team.

11:03 PM – 26 Jan 2018

Joel Gascoigne
2017 was a challenging year for us. The overall theme was company and financial stability, and we absolutely achieved that. In 2016 we had a cash crisis and layoffs, and at the beginning of 2017 two key leaders left the company. We really pulled together and are now thriving.

11:03 PM – 26 Jan 2018

Joel Gascoigne
We didn’t grow the team too much in 2017, and this can be seen in the numbers. A number of folks left voluntarily, so our team size shrunk slightly. We’re now growing again, in a very deliberate and healthy way. 3 new team members in Dec/Jan 🎉

11:03 PM – 26 Jan 2018

Joel Gascoigne
In 2017 we made Buffer fully self-sustaining, and established a foundation to grow significantly from here. In December, we decided to acknowledge and reward the entire team for their contribution to our success with a profit sharing bonus for the first time in Buffer’s history.

11:03 PM – 26 Jan 2018

Joel Gascoigne
We distributed $300k to the team, a relatively small portion of profits and very small % of revenues, with a simple and fair formula. We also put aside $50k to make our first ever charitable contribution as a company. We’re having a collaborative process to decide where it goes.

11:03 PM – 26 Jan 2018

Joel Gascoigne
A note for anyone with a very keen eye: our overall EBITDA margin for the year was 19% and due to our profit sharing + charitable contribution,
it is at 6.5% for December.
11:03 PM – 26 Jan 2018
Joel Gascoigne
The overall focus of 2018 is on customers, to increase the value they receive from Buffer’s suite of products which we will launch and integrate with each other throughout the year, to create an overall product group which widens our footprint in the market.

11:03 PM – 26 Jan 2018

Joel Gascoigne
We’re in the midst of expanding and integrating @bufferreply into the main @buffer experience (still as a separate workflow and billing), and we’re just about ready for very very early customers for our @BufferAnalyze MVP.

11:03 PM – 26 Jan 2018

Joel Gascoigne
On the personal side, I’ve enjoyed taking a more sustainable approach to the company and my role in the second half of 2017. I took more weekend trips and a couple of vacations to go back to hobbies in skiing, climbing & surfing, which I largely neglected over the Buffer journey.

11:03 PM – 26 Jan 2018

Joel Gascoigne
I’ve found that by being more balanced, I have been more productive and focused in the time I spend on Buffer during the week.

11:03 PM – 26 Jan 2018

Joel Gascoigne
Despite this now being my 8th year of working on Buffer, I feel more excited than I ever have before about where we can go from here and the impact we can have for customers, the team and as a positive example in the industry.

11:03 PM – 26 Jan 2018